Human After All, a creative consultancy specializing in e-Commerce, needed a website design that both reflected their position as a highly innovative and creative digital agency, as well as a results-driven thought leader within their industry.
To do this, I first conducted an extensive competitive analysis of over 20 creative agencies and consultancies, both in their market, as well as in markets they aspire to reach. After surveying the visual design, messaging, and structure, I identified key patterns among these companies, all supporting the goals of the client:
1 - Strong results-driven content frameworks
2 - Striking visual design elements that supported the brand's positioning as a modern, cutting-edge digital consultancy
3 - Strong visual & narrative storytelling
Next, I worked with the client to develop low-to-high fidelity prototypes until we created website mockups that contained a new brand design, animations, video content, and more, ready for developer handoff.
